Why Facebook advertisers are ‘panicking’ over this iPhone feature

Facebook hasn’t been really happy with Apple ever since the iPhone maker spoke about the App Tracking Transparency feature back in June 2020 at its annual developer conference. It’s been almost three months since Apple rolled out the feature, which gives users the choice to be tracked by advertisers online across apps, with iOS 14.5 and it has been enough time for iPhone users to opt for it.Facebook hasn’t been really happy with Apple ever since the iPhone maker spoke about the App Tracking Transparency feature back in June 2020 at its annual developer conference. It’s been almost three months since Apple rolled out the feature, which gives users the choice to be tracked by advertisers online across apps, with iOS 14.5 and it has been enough time for iPhone users to opt for it.Read More

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